So, cash flow is tight. Some of the short-term levers to get through – seek extensions from creditors, look to improve your debtor’s collection rates, reduce stock levels, boost sales via discounting and/or increased advertising. In the longer term the only real way of improving your cash flow is profit. Do you have a plan for this – sales growth, GP% improvement, product profitability and product mix, customer profitability analysis, product cost reductions, process improvements and cost reductions. Have you taken some time out to consider a profit improvement strategy? Need help with this? Force yourself to take the time, undertake the exercise by involving a third party or grab some of your team and make it a team effort.